Applied Behavioral Design Certificate
Applied Behavioral Design Certificate

Applied Behavioral Design Certificate

Carly Grace Allen

Achieved: 11 Sep 2020 Issued: 17 Jan 2021 Expires: Does not expire

Description

This certificate demonstrates knowledge of the behavioral design process from concept to final product; research approaches used in applied behavioral design; and strategies for project management drawing on organizational psychology. It further certifies knowledge of the skills required to adapt psychological and emotional design strategies to prototyping tools; build a behavioral insight report focused on audience outcomes, psychometric segmentation, and theory-based design for digital products and campaigns.

Criteria

This certificate is issued for passing the 60-item Applied Behavioral Design (ABD) exam with a grade of 70% or higher. Additionally, the recipient must satisfy the requirements for completing ABD.

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