Achieved: 19 Jan 2025 Issued: 19 Jan 2025 Expires: Does not expire
This certificate demonstrates knowledge of the behavioral design process from concept to final product; research approaches used in applied behavioral design; and strategies for project management drawing on organizational psychology. It further certifies knowledge of the skills required to adapt psychological and emotional design strategies to prototyping tools; build a behavioral insight report focused on audience outcomes, psychometric segmentation, and theory-based design for digital products and campaigns.
This certificate is issued for passing the 60-item Applied Behavioral Design (ABD) exam with a grade of 70% or higher. Additionally, the recipient must satisfy the requirements for completing ABD.