Applied Behavioral Design Certificate

Applied Behavioral Design Certificate

Liyuan Xiao

Achieved: 03 Dec 2020 Issued: 17 Jan 2021 Expires: Does not expire


This certificate demonstrates participation in training covering the behavioral design process from concept to final product; tools used in applied behavioral science and interactive design; and strategies for behavioral project management drawing on organizational psychology. It further certifies participation in tutorials on the skills required to adapt psychological and emotional strategies to prototyping tools; build a behavioral insight report focused on audience outcomes, psychometric segmentation, and theory-based design; and implement online behavioral products and campaigns.


This certificate is awarded for participation in Applied Behavioral Design (ABD) training. The classroom edition provides 13 hours of tutorials over 2-days, while the online edition provides 13.5-hours of tutorials over 9-weeks with significant coursework.

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